Problem
M&S Money, the financial arm of Marks and Spencer, required a campaign refresh for their Car Insurance cover.
Solution
The brief was simple: to integrate their newest marquee supermodel Jodie Kidd into the instore decor and POS, whilst retaining the newly launched branding.
The resulting decor and literature successfully combined both elements throughout stores nationwide to create one of their most impactful car insurance campaigns ever, with enquiries rising buy 18.9% within the first month of launching.
