Problem
The highly cherished Carrs Pasties have proudly supplied Bolton and its surrounding areas with pasties since 1938. With a focus on quality ingredients and delicious tasting pasties, Carrs have built a loyal fanbase across the north-west, firmly establishing them as the go to food for quick snacks and tea-time favourites.
However, as popular as they have become locally, Carrs Pasties required a fresh approach to their trade business strategy and sign-up process to give them the assets and confidence to grow as a business beyond Bolton.
Solution
The solution was simple. To create an evoking campaign centred around the happy, warm, fuzzy feeling you get when eating a delicious Carrs Pasty.
It’s about capturing that moment for the consumer who’s just bought some freshly baked products, or had their order delivered to their door. It’s also about that point in the day, as a trade partner, when the pasties are baking in the oven and there’s a lovely, warm aroma drifting around the shop. This is the feel good ‘glow’ you associate with Carrs Pasties.
This became the focus of our campaign and led to the new brand strapline…Life Just Got Better.
