Problem
NSCG required a confident and ambitious student recruitment campaign. One which cuts through the noise of the education sector and positions the college head and shoulders above their competition. Their aim was to be known as the first choice college for students in the area.
Solution
As the campaign is predominately aimed at school leavers, a confident and empowering narrative that inspired future students was required. The messaging focused on NSCG being the best starting point for any student, and that from there, they can do whatever they want to do, go wherever they want to go in life.
This was elevated by strong art directed studio photography with bold typography and brand colours which created an impactful campaign like no other in the educations ector.
