Problem
The FIA (Fédération Internationale de l’Automobile) are a global authoritative motorsport and development body, representing the interests of motoring organisations and motor car users.
A key department within this organisation – The FIA Academy, required a branding refresh that represented the Academy as a ‘Motorsport Excellence’ centre for rising stars to hone their skills.
Solution
The resulting identity is a flexible, adaptive brand which defines the academy and its sub-departments under the umbrella of the FIA. This is achieved through referencing the race grid and the start of future possibilities and successes.
Credits
Designed at Interstate.
Creative Director: Nigel Gray
Senior Designer: Rob Clayton
