Problem
Manchester Metropolitan University required a ‘rethink’ on their 2012 undergraduate prospectus, their most effective recruitment tool for the university. The university was in the midst of a heavy development programme with millions of pounds being invested into the campus.
Solution
The brief was to re-position the university as a serious choice for potential new students whilst showcasing the huge investments in facilities, their great links with industry and creating a sense of excitement about studying with MMU.
As a result the university maintained their level of applications whilst other universities in the UK were experiencing significant decline due to growing fees.
