Problem
Edge Hill University have been inspiring minds and changing futures since 1885. Although they’re regularly awarded for their teaching excellence, fantastic student support and beautiful countryside campus, they can often be overlooked for other city based universities nearby. This made the task at hand even more important to stand out in an extremely crowded marketplace.
Solution
By providing high quality teaching and a wider range of opportunities, Edge Hill pride themselves in having a positive effect on their students. But their impact goes much further than the campus boundaries. Their approach means that their alumni are perfectly placed to go into the world and have an even bigger effect, not just in their own lives but others around them. It’s called the Edge Hill effect.
The ‘Expand your opportunities’ campaign centres around the ripple effect that Edge Hill creates. Messaging was created to reflect this idea, from the start of a students university journey, through to them having a bigger impact on the world.
The campaign rollout began with brand awareness, initially promoting the ‘Expand your opportunities’ message across a variety of print and digital channels. The results soon paid off with a £12m increase in tuition fee income, a +36% increase in student applications and a +22% increase in total revenue.
