Problem
Journey Coffee Company – a newly formed independent coffee roasters based in the South-East of England wanted to make an impact within the coffee scene.
Mark Smith, founder and coffee enthusiast, has travelled the globe in search of the finest beans, fullest flavours and perfect taste. His journey of discovery has taken him far and wide throughout the years, and has culminated in Mark launching his own independent roasters.
Solution
The brief as a result wrote itself. Mark wanted to reference the places he has visited on journey of discovery in search of the perfect cup of coffee. The solution is a flexible typographic flag which references the famous travellers and pioneers who once made their Mark on the world. The resulting identity is a bold, fresh and adaptable brand which sets the tone for future success and help Journey Coffee stand out as one of the true new-breed coffee pioneers.
Credits
Designed at Robiero.com.
Creative Director: Rob Clayton
