Problem
It was clear from the outset the core business idea was misaligned with the external-facing aesthetic. The brand lacked an emotional connection with its audience and had become a little lost in its ways. It needed to be stripped back to its essence to help ensure a robust foundation for future success.
Solution
Following our series of workshops, the visual direction we wanted to take was clear. We aimed to give the brand a much-needed personality and narrative that the target audience could resonate with.
We did this by introducing a warm colour palette and characterful font that instantly brought personality to all communications.
This was further enhanced through use of bold portraits full of personality. The photography was elevated even further with a collage of bespoke memories which sat behind the feature character.
When all the brand elements are brought together, the end result is a brand truly deserving such a wonderful app.
