Problem
Luminous – a creative lighting studio required a new identity to compliment their high end lighting products line and also reflect 10 years of being in the industry.
Solution
The solution was to create a simple, yet playful device centred around the logo, whilst also reflecting and highlighting what the studio produces – lighting. This bold device and colour way helped the studio stand apart from the rest – giving their products the pedestal it truly deserves.
The identity rolled out into print, stationery and digital applications and allowed the studio to expand into bespoke packaging for online sales via made.com and John Lewis.
Credits
Designed at Robiero.com.
Creative Director: Rob Clayton
