Problem
To celebrate their new partnership with Ardman Studios, Carrs created a More Cheese, Ham & Chilli Jam Pasty featuring four cheeses nestling alongside pulled ham and caramelised onion in their signature golden pastry, accompanied by a tangy chilli jam dip.
A true pasty original, which needed some original thinking to go with it.
Solution
The challenge was to capture the integrity of Wallace & Gromit, and stay on brand. All whilst getting the pasty on as many plates as possible.
And so, our ‘A Cracking Combination’ campaign was born. Our bold and fearless launch succeeded in capturing the brand personalities of both Carrs Pasties and Aardman, utilising two of the nations most-loved and iconic characters.
