Problem
City wanted to celebrate the on-field treble winning achievements of the men’s team to round off a year like no other. To do this a creative direction was required to build upon the success of the 2022 Christmas Campaign (in which all the Christmas items sold out).
Solution
We analysed previous campaigns to gain learnings and develop a new, adaptable and simplified identity system for multi-channel use.
The creative solution was simple for this years Christmas Campaign which centred around ‘The Greatest Season of All’, celebrating both the festive period and the iconic treble success.
We combined this with bold, simplified glyphs and animations to give a fresh, contemporary festive look and feel.
