Problem
M&S Money instore decor and supporting literature faced various obstacles to achieve maximum impact within a busy retail environment. Combined with the added complication of financial products this reduced the impact and reach of the financial products.
Solution
The brief wrote itself. It was clear the branding and supporting campaigns required simplifying to give maximum stand-out. The solution was to reduce the financial products to key headlines and boldly coloured roundels to maximise visual impact.
As a result of this simplification process, product enquires and applications increased 13.4% during the period of the campaign.
