Problem
M&S Money required a refresh for their instore Travel Money campaign to incorporate their latest model and hero Mylene Klass.
Solution
Having recently changed their POS branding, the task was to create a new sun graphic for their Travel Money product. This was combined with photography to create a bold, simple visual that would go on to run throughout different decor formats both instore and outdoor nationwide.
The resulting footfall to M&S Bureau de Change and Travel Money requests nationwide increased by 24.6% partly due to Myleene Klass we are sure, but hopefully also due to the creative treatment!
